I don’t believe that Apple designed notification management to be user hostile. My belief is that they haven’t figured out a holistic user-friendly model for both notification consumption and management. The design was built from the application up and not from the user’s experience down, which means they considered what was best for the application, not the user.
It’s not a bad approach, but it doesn’t design for the case where every app developer gets what they want: notifications enabled to make sure that I don’t forget about their application in the sea of applications on my phone. This design pattern makes it easy to opt in, but difficult to opt out.
This is by no means the most egregious or evil use of the design pattern. Have you ever tried to cancel a credit card online? Or your cable service? Businesses have little incentive to make it frictionless to allow you to do this because they know if they make it hard or require you to talk to a human that they greatly increase the chance you’ll become frustrated and stop before you finish.
Fundamentally, most critics of Uber’s pricing model fail to recognize that Uber is a true marketplace. The majority of leading Internet marketplace companies use dynamic pricing as a solution when confronted with a scarcity of supply.
In late 2012, we decided to launch Emu on Android first. It went against the conventional wisdom at the time, but we saw a real advantage. Sixteen months later, we’re back on iOSInteresting perspective.
At their worst, Data and A/B Test lead to the kind of paralysis that comes from sprinting full-steam ahead only to find that you’ve been running on the treadmill known as Local Maximum.I suggest sending this article to everyone you know who always tends to suggests “let’s just test it.”
Kristen Walsh, having just lost the love of her life, her best friend, the father of their three children, had to think about it. Later, she had an idea. She called the Boylston Street firehouse where her husband and Mike Kennedy, who died with him, worked. She told the firefighters from Engine 33 and Ladder 15 that she wanted only one thing: She wanted his wedding band back.Worth a read.
He paid homage to the fallen. And he praised Boston’s spirit for carrying the city through one of the most trying weeks imaginable. “Whatever they thought they could ultimately achieve, they’ve already failed,” the president said of the terrorists. “They failed because the people of Boston refused to be intimidated.” Back in his temporary quarters at the Parkman House on Beacon Hill, Menino cracked his bedroom window and heard the party on the Common. He felt proud of the city and happy as hell.
After an investigation into the problem by Facebook’s data team, they discovered that the new News Feed was performing too well. It was performing so well from a design standpoint that users no longer felt the need to browse areas outside of the News Feed as often, so they were spending less time on the site. Unfortunately, this change in user behavior led to fewer advertisement impressions, which led, ultimately, to less revenue.
This is a constant struggle at most tech companies. It’s not always easy nor worthwhile to find the happy middle-ground. When you become a slave to the numbers you forget about the user and their experience. This quote says it all:
We are slaves to the numbers. We don’t operate around innovation. We only optimize. We do what goes up.
I can’t remember what I paid for that first copy of The Intelligent Investor. Whatever the cost, it would underscore the truth of Ben’s adage: Price is what you pay; value is what you get. Of all the investments I ever made, buying Ben’s book was the best (except for my purchase of two marriage licenses).